About Us


New Natural is a wholesale agency for natural beauty brands. We bring sustainable premium brands from all over the world to Europe. From our headquarters in Berlin, Germany we supply retailers in the European region with niche sustainable beauty brands. 

New Natural specializes in sustainable luxury brands. Our range includes skincare, color cosmetics, home fragrance, beauty tools and lifestyle products.

Sustainability is a core part of our identity.  All of our products meet the specifications of European cosmetics law – which is the strictest in the world – and go far beyond with self-imposed natural cosmetics standards and independently verified labels. 


Sustainable Values

Over 10 exclusive brands

More than 1000 Products

Distribution in 30 countries

Professional B2B logistics

At New Natural, we truly love our brands and use the products ourselves. That’s why our sales team is so successful: we stand behind the products we sell – 100%.

Our team maintains close contact with our network of perfumeries, concept stores, department stores, natural cosmetics stores and e-commerce shops. 

As a beauty distributor, we are responsible for the ideal positioning of our beauty and lifestyle brands. We offer a complete distribution package for the European market including logistics. We develop the market entry strategy and establish brands in Europe.

But most important of all: we love what we do. 


Munay Zamorano, the director of New Natural, succeeded in combining her passion for natural cosmetics and her interest in sustainability with New Natural. As a nature lover and someone who is aware of the impact of consumption on the environment, she found herself in the perfect position managing a sustainable beauty business.

Learn more about Munay on her LinkedIn profile.

Munay’s current favourites:

  • Hynt Beauty DUET Concealer Light
  • Sappho Maximum Intensity Vegan Mascara
  • Axiology Balmie Peach
  • Mukti Organics Aloe Vera Moisturiser


Aleksandra Bazhenova
Junior Sales Manager
Marcel Loewe
Emma McCarthy